Empowering Growth Through Insight, Strategy, and Trust.
Dr. Marcus Herzog
Founder & Managing Director
About me
With over 20 years in strategic consulting, I have worked at the intersection of pricing, data and business transformation. As Solution General Manager at Periscope by McKinsey, I built and scaled analytical pricing and revenue growth solutions across industries and geographies. That experience taught me that the most effective advice is not the most complex – it is the most actionable.
MH Advisory was founded to make this kind of support accessible. I work directly with companies on four closely connected areas: sharpening pricing structures, bringing focus to strategic decisions, finding where AI can realistically add value, and simplifying the workflows that hold teams back. No junior consultants, no handovers – every conversation is with me personally.
I apply these three core principles
01
Clarity over Complexity
Clarity over complexity drives every decision we make. We strip away the noise to focus on what truly matters, ensuring our processes are as intuitive as they are effective. By choosing the direct path, we turn ambiguity into action.
02
Outcome over Process
What matters is what moves a business forward. Pricing gets sharpened, not just analysed. Workflows get simplified, not just documented. Strategic direction gets defined, not just discussed. The goal is always a concrete next step – not a theoretical framework only
03
Partnership over Service
I work with clients, not for them. From the first strategy conversation to implementing daily operations – knowledge is shared, not withheld. The best results come when both sides bring their perspective to the table.